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Saturday, September 26 • 9:33am - 10:05am
Do Not Track for Europe

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Paper Link

Online tracking is the subject of heated debates. In Europe, policy debates focus on the e-Privacy Directive, which requires firms to obtain the consumer’s consent for the use of tracking cookies and similar technologies. A common complaint about the Directive is that clicking “I agree” to hundreds of separate cookie notices is not user-friendly. Meanwhile, there has been discussion about a Do Not Track (DNT) standard, which should enable people to express their wishes regarding tracking with a simple button in their browser.

This paper outlines the requirements that are needed for DNT, or a similar system, to be able to help website publishers and other firms to comply with European privacy law. The three main points of the paper are as follows. First, a DNT system for Europe (eDNT) is possible, and the work of the W3C World Wide Web Consortium on the DNT standard was originally designed to support European compliance. Second, an eDNT standard could emerge from W3C, or from elsewhere. Third, implementers do not need to wait for a standard, and there are current DNT implementations that are almost compliant with European law.

We analyse the requirements for DNT that follow from European data privacy law. We give examples of current implementations of DNT, and show that some implementations could almost be used to comply with EU law.

The interdisciplinary paper is written by a European legal scholar and a US scholar of engineering and public policy.

Moderators
avatar for Michelle De Mooy

Michelle De Mooy

Deputy Director, Consumer Privacy Project, Center for Democracy and Technology
Michelle De Mooy is Deputy Director, Consumer Privacy Project at the Center for Democracy & Technology. Her work is focused on promoting strong consumer privacy rights through pro-privacy legislation and regulation, working with industry to build and implement good privacy practices, and analyzing emerging privacy concerns. Michelle currently sits on the Advisory Board of the Future of Privacy Forum, a privacy think tank, and has been... Read More →

Presenters
FZ

Frederik Zuiderveen Borgesius

IViR Institute for Information Law (Amsterdam)

Authors

Saturday September 26, 2015 9:33am - 10:05am
GMUSL - Room 120

Attendees (9)